Instagram is one of the most popular social media networks today. There is so much attention to capture, which is why having a large following is such a top priority for brands and individuals.
1. Pick a theme and stay consistent
There are plenty of accounts so I had to think about what made my voice different. I decided I would grow my account using self-deprecating shock humor with unabashed female voice.
Everything I post has one purpose, to make people laugh, in the same unapologetic, self-deprecating voice. You have to be consistent so your followers to stay engaged. If you are not consistent they will unfollow you.
2. Keep your posting schedule consistent
You need to post at least twice a day. You can’t grow if you don’t post for a week or a few days here and there. Your followers will come to expect new and interesting content for them. So it’s important that you constantly deliver what they want.
I see every post as an opportunity to attract new followers. For example, every time I post, I get at least 250 comments. About 90 percent have tagged someone else they felt would appreciate my post. That new person is then notified and they see the meme they were tagged on, introducing them to my account. If they connect with it, I gain a new follower.
3. Use well thought out hashtags
With the new algorithm, hashtags have become exceptionally valuable. You need to find relevant and trending hashtags for your target audience. The most popular hashtags, if too vague, will be inundated within seconds. The limit is 30 hashtags per post, I always use all 30 in my post.
I have a rundown of the most effective ones saved. I simply copy and paste them into the comments after I post. Try not to place them in the subtitle of the post, as it deters from the message.
4. Use Instagram’s geotag feature
Geotag your photos. Places where you are at or places where your target audience would be at. For instance, when I post a photo about coffee, I tag Starbucks. That way people who are into Starbucks and search that geotag will see my meme about coffee and maybe they`ll like it and will follow me.
5. Post at optimal times for your audience
If you’re in San Francisco and you post when you wake up you may have missed all the East Coasters who scroll their Instagram feed when they wake up in the morning. You need to research when your audience is most likely to be online and post at those times.
For me, I’ve noticed based on my analytics that individuals tend to scroll funny meme accounts at night before bed. I see the most reactions on my last ones that are kept up overnight. I post my best post to coincide with bedtime across all time zones.
6. Make your content pleasing and shareable
Your content should be reliable and interesting, but it should also be aesthetically satisfying and shareable. No one is going to screenshot your hilarious meme if your watermark is boldly printed across the whole photo. No one wants to share that.
If someone wants to share your photo, but you’re running a huge ad or promo over it nobody is going to share it. When people share my memes and credit my profile they’re actually growing my account for me.
7. Watermark all original content
Watermark all original photos so people know who the credit should go to if they want to share it. People are going to screenshot and share your photos, so you need to protect your original content so you get credit. Create a watermark that’s legible but that is not bothersome.
8. Tag larger relevant accounts in your photos
If I create a meme about Alicia Keys then I may tag her, her manager, E-News, pop culture accounts, etc. This notifies them that such a thing exists and perhaps give me a follow, and if I am lucky they share me with credit to their much larger following, attracting more followers for me.