Are you establishing a business or you are thinking how to create your branding strategy?




Understanding color psychology  meanings in business is essential when you are establishing a business profile. 

Color psychology affects our lives in so many ways, yet many of us still don’t realize the impact of our color, choices on our packaging, website colors, in our marketing slogan or our business clothing.



The Power of Color

Color is strongest visual aid and has a powerful subconscious effect on every part of our lives, without even saying a word. Understanding of color meanings in business is a valuable tool to get the best response to our marketing and promotional campaigns and ultimately to create a successful business.

During the development strategy it is recommendable to not use any color entirely on its own, so it is better to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.

There is always variety of options for color combinations to assist your business, so you don’t have to choose any color that you do not like or resonate to.


Color Meanings in Business

Check out the following color meanings in business and make the best choice for your next strategy



How many brands that you can think of that use red in their strategy?

Probably a looooot…

That is because red is color that calls for action, and is warm and positive.

red logos

Color psychology in business connects red color with with energy, passion, action, strength and excitement.


It stimulates several physical senses such as the lust, appetite and sexual passion. Along with it, very often is used to express love, but it relates more to sexual passion and lust whereas pink relates more to romantic love.
Red is connected with masculine energy, while its softer version pink, is identifying feminine energy.

It is well known that is universal sign of danger and warning, and also shows and create aggressiveness and anger. Negative connotations of the color are associated with blood, war and violence.



In the past several years the green color became very popular and is associated with growth, vitality, new life and renewal.

As part of the color psychology  in business, green color is associated with nature, health and healing, and the environment. Boosts generosity, kindness and sympathy.

green color logo

Along with it darker greens relate to money, prestige and wealth, while lighter green relate to growth and freshness.

Green is regarded as the color of money in the Western world.

Too much usage of green can lead to feelings of envy, greed and selfishness. Negative connotations can come from dirty olive green, unless it is associated with the environment.

In using yellow in business, you need to understand the traits, qualities and mood of the color to decide if it will create the message you wish to send to your target market.

To begin with, yellow is a warm and happy color which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people’s spirits.


The psychology of the yellow color is connected with boosting the logical side of the brain and mental clarity. It encourages original thinking and creative ideas and promotes wisdom and academic proficiency.

So can you realize how did we choose color of our logo :)?

Regarding the color psychology  in business yellow stimulates the mind and mental activity. It increases the analytical processes and our logical thinking and helps with decision-making.

Negative effects of too much yellow color can cause anxiety, nervousness, apprehension, agitation and confrontation particularly in people who are already stressed. It can initiate people to become overly critical and judgmental.



Regarding the color psychology blue is the most universally favored color of all and therefore the safest to use. It connects with trust, honesty and dependability, therefore in business is helping to build customer loyalty.

Blue express confidence, reliability and responsibility. It encourages wisdom and higher ideals but is also conservative and predictable.

blue logo

As we already mention blue works well for the corporate world and is often used for more conservative types of businesses such as banks, accountants, insurance companies and other financial companies where reliability and trust are important.

Negative effects are that too much blue can inspire boredom, manipulation or a rigid outlook.



Color psychology in business claims that black means power, authority, and high control. In many situations it can be unfriendly, intimidating, and unapproachable. Along with it, it can be seen as serious, sophisticated and dignified.

black logo

Black initiate an air of mystery and secrecy. In some situation can add strength and confidence without becoming overpowering.

Black is used by the youth market aged approximately 16 to 27, who are still trying to find their identity and place in this world. Those who are success oriented and ambitious also favor black.

Regarding the packaging black color can make an item appear expensive and heavier.


What kind of logo you have? Share with us if you have any kind of different experience