Dwell time, time on site, both of these terms allude to a similar thing: the time span a webpage guest spends on your site.
Google hasn’t said outright that it uses this estimation part of its algorithm, but it makes sense that they might do that. It stands to reason that the longer someone spends on your site the more connected with, intrigued, and possibly responsive they may be to its contents. The longer you’ve got people looking at your pages, the more time you have to convince, convert and connect with them, as well.
Short of setting out virtual flypaper, there are better methods of inspiring individuals to stick around on your site. Here’s the short list of top approaches to capture your blog audience, connect with them, and get them to invest more time on your website. There are seven ways to wow and woo your audience and increase time on site.
1. Become a purple cow
“Purple cow” is a term coined by Seth Godin, and one familiar to many marketers. The meaning behind is to become memorable, shareable, and the “talk of the virtual world.” To do that, you have to really dig deep into your brand and come up with things that will help you stand out in the crowded online circle. You likewise need to walk a fine line between noticeable and obnoxious. Get people talking about your content by creating unique, memorable, on-brand materials that stand out from the other contents around the web.
2. Add interesting and useful video
Video acts are like a magnet. They pull people into your site and then they have to stay until the end of the video. If a video is two minutes of worthwhile content, visitors will remain on site for those two minutes and maybe more. Video is a surefire approach to get more traffic on your site and actually encourage them to stay longer.
3. Long-form content
The exact meaning of long-form content varies, however as a rule implies content of 2,000 words or more. These online guides, e-books, or long articles are usually broken into sections. Some have a table of contents with clickable links to jump down to sections readers need at a glance. By virtue of their length, people tend to stay longer on your site to read them. They must be informative, elegantly written and useful for the reader. If they are simply packed with fluff, people will not read them and you will lose any potential time on site effect.
4. Create better content
Length isn’t the main consider in keeping a blog audience. Content remains the main motivation behind why individuals visit sites and why they may visit numerous pages on a site or stay on a page to learn everything they can. Always strive for valuable, actionable, fact-filled content. Content should amaze, inspire or educate people and it should never be bored. Don’t limit your content to written materials, either. Video, podcasts, graphics, charts, reports and other forms of content can become center stage in your strategy to capture and keep blog readers.
5. Improve your site navigation
One fatal mistake to capturing and keeping blog readers is poor site navigation. Cumbersome, hidden, or illogical menus make it difficult for readers to find all of the good content on your website. If they can’t find it, they won’t stay to read it. They may glance at the information that drew them to your site and leave because they can’t find any additional articles of their interest. Continue to improve your internal links and find ways to streamline and support simple navigational elements on your site.
6. Ensure fast load times
Sites with slow loading times have at least two strikes against them. First, slow loading time may harm your SERPs; Google prefers and prioritizes sites that load very fast. More importantly, if your site load slowly, visitors will be forced to wait for the contents to load may lose interest and move on to the next site on the search. Test your site’s loading speed with a tool such as Pingdom.
7. Add a “related post” plugin
A related post plugin automatically shares several posts that readers may also be interested in if they’re on a post page. This feature ensures that if you forget to add internal links from the content in your blog post. With this plugin your blog does that for you. These related posts act like content magnets. They keep your audience on the site longer as they read more on articles of interest. If your site is hosted on WordPress, it’s very easy to add the related posts plugin.
Time on site, or dwell time, remains a vital metric. But, it’s one metric out of many that you should be following. Improving your blogging basics, such as insightful and focused content, naturally will improve all facets of SEO, including dwell time.